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April 6, 2018
Moose Toys has unveiled an exclusive, one-of-a-kind pop-up experience in New York City for fans of the collectible toy brand Shopkins, called the Shopkins Macaron Café.
The Shopkins Macaron Café will open in New York City, June 17-19, in the Tribeca neighborhood. Reservations for the event went live on June 1 and completely sold out in one minute. The upcoming experience currently has more than 4,000 families on the waiting list.
The Parisian-themed Shopkins Macaron Café is inspired by one of the newest Shopkins play sets, the Oh La La Macaron Café. Inside the café, guests will be able to participate in activations including close-up looks at the new play sets, a manicure station, photo opportunities and the chance to play with new merchandise. Guests will also be able to snack on Shopkins macarons.
"Shopkins is as hot as ever! We were absolutely floored by the incredible response to the first Shopkins pop-up experience. What a fantastic way for our fans to experience their favorite collectible–in its very own café," says Paul Solomon, co-chief executive officer, Moose Toys. "This truly speaks volumes to the strength of the brand and as we expand more and more into entertainment, licensing and new categories, Shopkins continues to exceed our expectations."
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