Japanese video game titles to get licensing programs.

License Global

November 10, 2022

1 Min Read
Scene from an Arc System Works feature.
Scene from an Arc System Works feature. Arc System Works

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, (ASW America), the North American Branch of Japan-based Arc System Works, a publisher of Japanese video games, to be the licensing agent for their “Guilty Gear,” “Blazblue,” “Double Dragon” and “River City/Kunio-Kun” series of games. 

Firefly will commence immediately to represent the gaming titles in all categories including but not limited to apparel, accessories and toys. 

“Arc Systems Works is recognized for owning some of the most prominent Japanese IPs for multiple gaming platforms,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “These dueling games are comprised of unique characters, high quality visuals and innovative elements that keep fans coming back for more. These highly sought-after titles have an Otaku Fan Base that continues now for over 20 years. We are extremely pleased to be representing such a rich heritage of iconic games spanning that last two decades, now more than ever before this rich storytelling and unique characters can be developed into a global worldwide merchandise program.” 

Read more about:

Firefly Brand Management

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like