Firefly Brand Management Inks Deal with Arc System Works America

Japanese video game titles to get licensing programs.

November 10, 2022

Scene from an Arc System Works feature. Arc System Works

Global licensing agency,

has signed with Arc System Works America, (ASW America), the North American Branch of Japan-based Arc System Works, a publisher of Japanese video games, to be the licensing agent for their “Guilty Gear,” “Blazblue,” “Double Dragon” and “River City/Kunio-Kun” series of games.

Firefly will commence immediately to represent the gaming titles in all categories including but not limited to apparel, accessories and toys.

“Arc Systems Works is recognized for owning some of the most prominent Japanese IPs for multiple gaming platforms,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “These dueling games are comprised of unique characters, high quality visuals and innovative elements that keep fans coming back for more. These highly sought-after titles have an Otaku Fan Base that continues now for over 20 years. We are extremely pleased to be representing such a rich heritage of iconic games spanning that last two decades, now more than ever before this rich storytelling and unique characters can be developed into a global worldwide merchandise program.”