Firefly Brand Management Announces Master Toy Deal for KB Toys Brand

Firefly Brand Management has announced a major licensing agreement with MH Enterprises for the toy store brand KB Toys. The agreement is part of a new Master Toy deal that began in July. The partnership will bring back the KB Toys brand through an extensive range of product categories.

This licensing agreement includes several key product categories:

"Having met at KB Toys over 25 years ago, this brand has always held a special place in our hearts," says Marc and Marianna Heon, co-owners, MH Enterprises. "We are honored to have this opportunity to bring KB Toys back into the spotlight! With a mission to ignite the joy and nostalgia that KB Toys is renowned for, MH Enterprises is thrilled to offer both new and older generations the chance to experience the magic of this iconic brand once again. Get ready to relive the fun—visit us at kbtoysverse.com and join the adventure!”

“We are extremely excited to bring such an iconic brand back to the forefront of the industry,” says Cynthia Modders, president, Firefly Brand Management. “KB Toys is a cherished brand for many and through this partnership, we aim to create a unique range of products that both celebrate its legacy and engage a new generation of consumers.” 

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