Fingerlings, L.O.L. Surprise! Win Toy of the Year

NORTH AMERICA–The 18th Annual Toy of the Year Awards, hosted the Toy Industry Association, honored the best toys and games of the year including the Toys of the Year –Fingerlings and L.O.L. Surprise–and License of the Year–Star Wars.

April 6, 2018

Fingerlings, L.O.L. Surprise! Win Toy of the Year

Annual awards recognize LEGO, Funko, “Paw Patrol” and more.


Other licensed brands that hit it big at the annual awards included

Guardians of the Galaxy


Jurassic World

, “Paw Patrol” and more.

The event also marked the induction of Andrea Barthello, co-foudner and chief operating officer, ThinkFun, and the late James R. Becker, founder, Anjar Co., into the Toy Industry Hall of Fame.

"Known as the 'Oscars' of the toy industry, the TOTY Awards celebrate the best and brightest people and products … all while raising vital funding for The Toy Foundation's ongoing mission to bring help and joy to children in need," says Steve Pasierb, president and chief executive officer, The Toy Association. "The 2018 collection of extraordinary TOTY finalists and winners have brought endless fun and learning to kids across the globe. The

annual TOTY awards process serves as a testament to the toy community's deep talent, entrepreneurialism, and innovation!"

The full list of winners include:

  • Toy of the Year

    –Fingerlings (WowWee) and L.O.L. Surprise! (MGA Entertainment)

    • People’s



      –Funko’s Mystery Minis (Funko)

      • Action





        – Marvel

        Guardians of the Galaxy

        Dancing Groot Figure (Hasbro)

        • Collectible of the Year

          – Fingerlings (WowWee)

          • Construction Toy of the Year

            – LEGO



            BB-8 (LEGO Systems)

            • Creative Toy of the Year


              Star Wars

              Droid Inventor Kit (LittleBits) 

              • Doll of the Year

                – Wonder Crew Superhero Will (PlayMonster) 

                • Game of the Year

                  – Soggy Doggy (Spin Master) 

                  • Infant/Toddler Toy of the Year

                    – Teddy Ruxpin (Wicked Cool Toys) 

                    • Innovative Toy of the Year

                      – Rubie's

                      Jurassic World

                      T-Rex Inflatable Costume (Rubie's Costume Company)

                      • License of the Year


                        Star Wars

                         (Disney Consumer Products & Interactive Media) 

                        • Outdoor Toy of the Year

                          – Bunch O Balloons Filler Soaker (Zuru)

                          • Playset Toy of the Year

                            – Hot Wheels Super Ultimate Garage (Mattel)

                            • Plush of the Year

                              –Disney Junior Minnie's Walk and Play Puppy (Just Play Products) 

                              • Preschool Toy of the Year

                                –“Paw Patrol” My Size Lookout Tower (Spin Master)

                                • Rookie of the Year

                                  –Antsy Pants Build & Play Kits (Beach House Group) 

                                  • Specialty Toy of the Year

                                    – LEGO

                                    Star Wars

                                    Millennium Falcon 

                                    • (LEGO Systems)

                                      • Tech Toy of the Year

                                        –LEGO Boost Creative Toolbox (LEGO Systems)

                                        • Vehicle of the Year

                                          –“Paw Patrol” Sea Patroller (Spin Master)

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