Allstar Vending, Bioworld, Innovative Designs and more will develop new products for WowWee’s hit toy.
NORTH AMERICA–WowWee has secured a slate of new licensing partners to develop new products for its collectible toy brand Fingerlings.
Striker Entertainment, the brands licensing agent, brokered the deals.
New licensees include AllStar Vending, Bioworld, Cardinal, Commonwealth, Innovative Designs, Super Impulse, and Tara Toy for a range of products spanning apparel, backpacks, vending, games, stationery, collectibles and more.
“WowWee and the Fingerlings architect, Sydney Wiseman, have captivated a new generation of children who can claim ownership to this distinctive character set and play pattern,” says Russell Binder, partner, Striker Entertainment. “It’s Striker’s job to help organically build the world of Fingerlings in consumer products globally and help expand the narrative that WowWee is actively developing.”
Most of the new products are set to launch this fall/winter.
Don’t miss Richard Yanofsky, president and co-founder, WowWee, in “The Little Toy Companies that Could: How Boutique Toy Brands are Taking Over the Sandbox” at the NYC Summit, Feb. 20, where he’ll talk about how small toy companies have found success at retail. Hurry and get your tickets today before the event sells out. For more information, and to register, click here.