Far Out Toys Revs Up NASCAR Deal

Far Out Toys will debut the first product range later this year, which will be available at mass retailers across the country.

“NASCAR is the No. 1 motorsports brand in the world with a vast family audience, and Far Out Toys is proud to be a licensee,” says Keith Meggs, chief executive officer, Far Out Toys. “We are looking forward to creating new products that celebrate the racing heritage and essence of NASCAR for today’s fans of all ages.”

“These new licensed toys will allow kids to be NASCAR drivers and experience the thrilling action of the sport,” says Paul Sparrow, managing director, licensing, consumer products, NASCAR. “We look forward to collaborating on fun and imaginative NASCAR play with Far Out Toys in the years to come.”