Fanattik Expands Yu-Gi-Oh! Deal

The agreement will extend to December 2021.
License Global

May 1, 2020

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Fanattik has announced an expansion to their license with Japanese trading card brand Yu-Gi-Oh! The company has been working with Konami on the Yu-Gi-Oh! brand for some time, supplying the U.K. and select European markets.

“The brand has heritage, with more than 20 years of content,” says Anthony Marks, managing director, Fanattik. “We knew it had a passionate fan base, hungry for product and as soon as we saw the positive feedback coming in from retailers to our initial range, we opened negotiations to expand our reach.”

The expansion sees their agreement extended to Dec. 31,, 2021. The territories will now cover the whole of Europe, North America, New Zealand and Australia as well as the product range increasing to cover additional gift and collectibles including money boxes, clocks and much more.

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