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Exclusive: Studio71 Launches ‘The Binding of Isaac’ Card Game at Target

Studio71 has released a strategy card game, based on “The Binding of Isaac: Four Souls” from designer Edmund McMillen, available at Target stores nationwide.

The game is inspired by McMillen’s earlier work, “The Binding of Isaac,” an indie video game released in 2011. Studio71’s card game launches after earning more than $2.65 million during its 30-day Kickstarter campaign last year.

In the game, two-to-four players take turns playing loot cards and using items to kill monsters that yield more items, loot and sometimes souls. The first player to end their turn with four souls is named the winner. It is now available on Target.com and all Target stores nationwide.

“‘Binding of Isaac’ is a great brand and a huge favorite with the gaming community,” says Javon Frazier, chief product officer, Studio71. “With the launch of the game at retail, we are taking the next step forward in bringing fans a new experience.”

The game is now available on Target.com and all Target stores nationwide. The launch follows news that Studio71 is currently working on a card game for “Umbrella Academy,” which will debut in 2020.

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