eOne Renews Peppa Construction Partner

Entertainment One Licensing has extended its partnership with Character Options in a new deal that will see the company develop Peppa Pig construction toys.

April 6, 2018

Scheduled to make its retail debut in January 2016, the new construction range will be themed the World of Peppa Pig with eight new product lines made up of core elements from the hit preschool TV series including the Peppa Pig family house and car.

Character Options will manage distribution of the line in the U.K., while Big Balloon and Planet Fun have been appointed distributors for Australia and New Zealand respectively.

“We’re delighted to be extending our partnership with Character Options," says Hannah Mungo, head of U.K. licensing, eOne. "Over the course of our 11-year relationship they have proven themselves to be a visionary partner who have been absolutely integral to the success of the consumer products program. Character’s innate understanding of the Peppa

Pig brand and its dedication to creativity and quality will ensure the success of the new construction toys when they launch early next year.”