Beginning Aug. 20, U.K. toy chain The Entertainer will be offering an exclusive Pokémon collector’s album free to celebrate the release of the latest Pokémon trading card game expansion–XY-Ancient Origins.

Additionally, Pikachu will be making appearances at The Entertainer shops across the country and special events will be taking place through Sept. 16 at The Entertainer's Westfield London location, where has just opened a new animation studio at KidZania. Click here for details on Pikachu's appearances across the country.

The promotion with The Entertainer follows on a similar partnership with Smyths for the new TCG.