Entertainer to Introduce Floppets

British toy retailer The Entertainer is planning to bring the new Floppets line of collectible toys to the U.K.

The line of collectibles features velcro loop straps that allow the various Floppet characters to be attached to anything from backpacks to fingers.

The Entertainer plans to launch the brand, which is already popular in the U.S., during the Easter and May half-term holiday period. The retail launch will coincide with a 6-month PR campaign throughout the U.K. market.