Publishing deal will bring the 1980s brand to puzzles, magazine.
In a multi-year deal, Egmont will produce a range of kid’s puzzle books that are inspired by the Rubik’s Cube.
“We are thrilled to have partnered with Egmont for a range of Rubik’s branded kids puzzle books. They are a world-class partner who will bring a Rubik’s-worthy twist to the books created for this program, with content that will both challenge and entertain children across the world in the same way the Cube has done since its 1980 launch,” says Lori Heiss, vice president, strategy, The Smiley Company.
Egmont has also been granted right to create a Rubik’s-branded magazine. Both the puzzle books and the magazine are set to hit retail in 2017.
“I am absolutely delighted to have acquired global publishing rights for Rubik’s,” says Emma Cairns-Smith, head of global acquisitions, Egmont. “Rubik’s is a brand that fascinates both kids and, crucially,
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