Egmont Squares Rubik’s Deal | License Global

Egmont Squares Rubik’s Deal

Publishing deal will bring the 1980s brand to puzzles, magazine. 

Egmont has been tapped by The Smiley Company, master licensee for the Rubik’s Cube brand, to bring the classic brain-teasing toy to publishing.

In a multi-year deal, Egmont will produce a range of kid’s puzzle books that are inspired by the Rubik’s Cube.

“We are thrilled to have partnered with Egmont for a range of Rubik’s branded kids puzzle books. They are a world-class partner who will bring a Rubik’s-worthy twist to the books created for this program, with content that will both challenge and entertain children across the world in the same way the Cube has done since its 1980 launch,” says Lori Heiss, vice president, strategy, The Smiley Company.

Egmont has also been granted right to create a Rubik’s-branded magazine. Both the puzzle books and the magazine are set to hit retail in 2017.

“I am absolutely delighted to have acquired global publishing rights for Rubik’s,” says Emma Cairns-Smith, head of global acquisitions, Egmont. “Rubik’s is a brand that fascinates both kids and, crucially, parents. It is this dual appeal which leads me to believe that Rubik’s has great potential in publishing. We are looking forward to developing a fantastic and innovative range of books and magazines that challenge and inspire kids–just as the cube does every day.”