The partnership will bring an audio experience to the children’s books.

License Global

August 19, 2021

1 Min Read

Children’s entertainment company Dr. Seuss Enterprises, and Tonies, a screen-free audio entertainment system for young children, has announced that they have signed an agreement to create a line-up of audio experiences spotlighting Dr. Seuss characters and story library.  

The Tonies partnership comes as Dr. Seuss Enterprises puts a focus on building more audio-first entertainment experiences and expanding its portfolio of characters onto more audio-focused platforms.

“Audio continues to be on the rise as parents look for new ways to entertain their kids beyond screen time, whether it's audiobooks or podcasts, or something as innovative as tonies,” says Susan Brandt, president, Dr. Seuss Enterprises. “The tonies team has created an experience that is verbal, tactile and inspirational for kids’ imaginations.  As our team continues to bring our properties further into the world of audio, we see tonies as a cornerstone partnership.”

The Tonies system works with the combination of a Toniebox, a shockproof, portable five-inch speaker cube and Tonies, hand-painted figures containing stories, songs and more.  The Toniebox works when paired with Tonies figures through near-field communications (NFC) technology.

“The Dr. Seuss library is filled with timeless and universally loved stories that appeal to imaginations of so many youngsters,” says Christoph Frehsee, president, Tonies USA.  “Beginning with ‘The Cat in the Hat,’ we are looking forward to bringing this whimsical world of characters to the Tonies universe in 2022 and beyond.”

Read more about:

Dr. SeussTonies

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like