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New experiential event is set to hit London, U.K. next year.
October 25, 2019
Hasbro has partnered with Selladoor to adapt “Monopoly” into a new immersive experience.
Due to open at a secret location in London, U.K. in 2020, the experience is expected to incorporate a 75-minute segment featuring challenges for teams to complete together in order to move along the “Monopoly” board and buy property.
“We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theater landscape,” says David Hutchinson, chief executive officer, Selladoor Worldwide. “Trends in our sector are moving in a very exciting direction with demand from a new generation of theater-goers looking to experience live theater differently, and to be immersed in the world of the narrative in a different way. I couldn’t think of a better organization to partner within this growing market, than the company who have brought together family and friends for decades to play some of their iconic games.”
After launching the experience, Hasbro and Selladoor also plan to roll out numerous additional consumer experiences over the next few years and beyond utilizing the wider Hasbro brand portfolio.
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