April 6, 2018
The plush line includes six Puffles, three with hats and three with hair, and the matching items in the virtual world are only available to customers who have purchased the plush.
This represents the first time Club Penguin merchandise will unlock exclusive access to identical virtual items in the online world. Additional items will be added to the line in upcoming months.
Puffles are the penguins’ pets in Club Penguin, and a new Puffle is adopted every second in the virtual world, with more than 25 million Puffles already adopted this year.
The expansion of the product line is in response to the high demand for Club Penguin merchandise, which already includes books, toys and games, as well as the #1 selling Disney property ever on the Nintendo DS. ClubPenguin also recently debuted its first mobile app, Puffle Launch, which is now available for download on iPad, iPhone and iPod touch at the iTunes app store.
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