April 6, 2018
The new packaging will also add to the play value by allowing kids to transform the packaging into a boat. The design also makes the box easier to recycle.
The SmartPackaging Initiative is part of Disney Consumer Products' License to Lead, which is a collaborative, voluntary program offered to licensees that gives them the opportunity to provide input to help shape initiatives in the environment and philanthropy, take part in special events and create shared value with incentives for continual improvement.
classic doll featuring the new packaging is now available at Disney Stores throughout the U.S.
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