Disney Readies for Playmation Launch

Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation Marvel’s Avengers system of toys and wearables.

April 6, 2018

Disney Readies for Playmation Launch

Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation

Marvel’s Avengers

system of toys and wearables.

Using smart technology, the Playmation system inspires kids to run around and use their imagination as they become the hero or heroine of stories from

Marvel’s Avengers

.

The Playmation

Marvel’s Avengers

starter pack, smart figures and Prowler Bot are now available to pre-order online at Amazon, Best Buy, GameStop, Target, Toys 'R' Us and Walmart, as well as on DisneyStore.com and at select Disney Store locations in the U.S. and Canada.

DCPI has also implemented a training program for Playmation

Marvel’s Avengers

at participating Disney Store locations, where training sessions will be available daily with a longer Avengers Gear Orientation on weekends. During the 30-minute Avenger Gear Orientation, kids and parents will learn more about the Avenger Gear, follow instructions from JARVIS and interact with other participants to complete missions

and adventures.

Playmation

Marvel’s Avengers

will launch in stores Oct. 4.

“Playmation

Marvel’s Avengers

puts kids at the center of stories from the Marvel Universe, taking them on active adventures right alongside Earth's Mightiest Heroes,” says Paul Gainer, executive vice president, Disney Retail. “Kids can team up with the Avengers by trying on Repulsor Gear and going on a mission with the help of JARVIS as they take part in exclusive demonstrations at Disney Store.”

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