Disney Readies 'Mickey's Roadster' Toys

Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers,” which will debut worldwide on Disney Junior in 2017.

IMC Toys will launch a complete range of collectible articulated figures, play sets and vehicles throughout all EMEA territories. First product will arrive on shelf in 2016, with a follow-up line set to debut in conjunction with the series premiere in 2017.