Disguise Extends Partnership with Electronic Arts

“Apex Legends” toys, action figures, collectibles and costumes coming to retail this year.
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License Global

June 2, 2023

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has announced a licensing agreement with EA to continue to design, market and manufacture toys, action figures and costumes for “Apex Legends” in North America.

Developed by Respawn Entertainment, Apex Legends is an innovative battle royale game.

“Apex Legends has proven to be a key driver for us year after year at retail,” says Craig Drobis, senior vice president, marketing,

JAKKS Pacific

. “We are excited to continue working with


and Respawn to offer fans and collectors a robust line of toys and action figures that can be enjoyed all year round.”

The deal was brokered by Apex Legend’s global licensing agent,

Retail Monster



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