Disguise Expands Deal with Hasbro

Multiple properties from Hasbro Consumer Products are getting the Halloween costume treatment thanks to Disguise.

August 25, 2020

Disguise has announced a renewal to its licensing agreement with Hasbro to design, market, manufacture and distribute Halloween costumes and costume accessories for an additional three years commencing in 2021.

“Disguise excels at bringing our brands to life with their high-quality costumes and innovation,” says Joan Grasso, vice president, Hasbro Consumer Products. “We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”

In addition to possessing the rights to the entire Hasbro portfolio for North America, Disguise’s Hasbro rights now include Europe in addition to other regions. Additionally, Hasbro’s eOne has granted Disguise rights to “Peppa Pig” and “Ricky Zoom” costumes, which will be folded into Disguise’s 2021 line.

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” says Tara Hefter, executive

vice president and general manager, Disguise. “Building on the success of our line of ‘PJ Masks’ costumes, we will bring fun and innovation to ‘Peppa Pig’ and the first ‘Ricky Zoom’ costumes to hit the market. Disguise is proud of our long-standing collaboration with Hasbro. This also marks us as being the only ‘Power Rangers’ Halloween costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

Disguise’s Hasbro line of Halloween costumes and accessories hits stores in fall of 2021.