“Disguise excels at bringing our brands to life with their high-quality costumes and innovation,” says Joan Grasso, vice president, Hasbro Consumer Products. “We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”
In addition to possessing the rights to the entire Hasbro portfolio for North America, Disguise’s Hasbro rights now include Europe in addition to other regions. Additionally, Hasbro’s eOne has granted Disguise rights to “Peppa Pig” and “Ricky Zoom” costumes, which will be folded into Disguise’s 2021 line.
“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” says Tara Hefter, executive
Disguise’s Hasbro line of Halloween costumes and accessories hits stores in fall of 2021.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.