Discovery Communications will launch a STEM shop under the Discovery #Mindblown banner at the soon-to-be-opened FAO Schwarz flagship in New York City. 

Beginning Nov. 16, store visitors can explore a line of gender-neutral science, technology, engineering and math-focused products from Discovery Channel and Science Channel in association with Discovery Education’s in-school digital lesson plans.

The immersive experience will see more than 48 unique SKUs, set in a modern science celebratory display alongside a sales associate professor who will demonstrate each toy. Flat screen panels will showcase each product.

Inventory will include:

“Our Discovery #Mindblown toy line is about satisfying curiosity, maximizing playtime and allowing kids to learn without losing any of the fun,” says Carolann Dunn, vice president, consumer products, Discovery. “That’s why FAO Schwarz is the perfect home for Discovery #Mindblown. They are known for providing one-of-a-kind, enriching experiences to generations of children.”