Discovery to Plant STEM Experience at FAO Schwarz Flagship

Discovery Communications will launch a STEM shop under the Discovery #Mindblown banner at the soon-to-be-opened FAO Schwarz flagship in New York City. 

Beginning Nov. 16, store visitors can explore a line of gender-neutral science, technology, engineering and math-focused products from Discovery Channel and Science Channel in association with Discovery Education’s in-school digital lesson plans.

The immersive experience will see more than 48 unique SKUs, set in a modern science celebratory display alongside a sales associate professor who will demonstrate each toy. Flat screen panels will showcase each product.

Inventory will include:

• Toy DIY Train Magnetic Levitation
• Toy Solar Vehicle Construction Set
• Toy DIY Robotic Arm with Hydraulic
• Toy Experiment Kit Exploding Boom
• Toy DIY Lip Balm
• Toy Kids Model Engine Kit
• Globe 2 in 1 Day and Night Earth
• Toy Mini Lab Slime-o-Rama
• Toy Mini Lab Soap Making Kit
• Toy Kids Science Rocket Kit
• Toy Experiment Kit Stink Bomb
• Plasma Orb 6-inch
• Toy Space and Planetarium Projector

“Our Discovery #Mindblown toy line is about satisfying curiosity, maximizing playtime and allowing kids to learn without losing any of the fun,” says Carolann Dunn, vice president, consumer products, Discovery. “That’s why FAO Schwarz is the perfect home for Discovery #Mindblown. They are known for providing one-of-a-kind, enriching experiences to generations of children.”