April 6, 2018
The toy line, which includes metal detectors, detective periscopes, a field tools kit, a 4-in-1 magnifiers, bug playgrounds and binoculars, will be available this summer at Walgreens stores across the U.S.
Each toy also incorporates a QR code that links to exclusive Discovery Kids content and activities on DiscoveryKids.com.
This new line of toys is the latest addition to the Discovery Kids and Walgreens merchandise program, which launched at the 2012 holiday season.
“We are thrilled to expand our relationship with Walgreens to provide an exclusive line of Discovery Kids outdoor exploration toys children can enjoy and parents can rely on this summer,” says Elizabeth Bakacs, vice president of licensing, Discovery Kids. “Discovery Kids aims to provide unique and exciting adventures for kids that encourage exploration of the great outdoors.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.