Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Big Tent Entertainment, DCP’s North American licensing agent, brokered these deals on behalf of Discovery Kids.
DGL will develop a new line of toys and games featuring do-it-yourself science and experiment kits such as circuit kits, salt water and solar powered vehicles and build kits; wood, foam and metal puzzles both with and without motorization; clay and fun-dough; sand sets; foam blasters and launchers; and novelty items such as gliders, voice changers and pocket volcanos.
RMS will develop a line of Discovery Kids toys and games featuring science sets such as crystal growing, rock tumblers and volcano kits; detective sets including crime scene investigations and decoders; magic kits; spa bath sets; dig and discover kits featuring relics, gemstones and more; elastic, balloon and water motion vehicles; metal building sets; and arts and crafts materials.
“Through partnerships like RMS and DGL, Discovery Kids continues to provide new and exciting opportunities that kids love and parents trust,” says JP Stoops, director of licensing, Discovery Kids. “From solar powered robots and build kits to outdoor adventure and arts and crafts, children of all ages can engage with a variety of activities while actively expanding their interests and curiosity.”
The new Discovery Kids items will hit shelves in the U.S. summer 2015.