Designers Unveil Wizard of Oz Dolls

Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.

April 6, 2018

Designers Unveil Wizard of Oz Dolls

Designers including Marc Jacobs, Donna Karan Atelier, Hervé Léger by Max Azria and Betsey Johnson created one-of-a-kind looks for Tonner’s 22-inch collectible dolls inspired by either Dorothy Gale, Glinda the Good Witch or The Wicked Witch of the West. Each participant selected one muse and created a single haute couture costume and overall look for the doll.

The Leading Ladies doll collection is now on display at the Fashion Institute of Technology in New York City and all 20 dolls are available for bidding on eBay Giving Works at

until Sept. 14.

Proceeds from the auction will benefit Habitat for Humanity as part of WBCP's There’s No Place Like Home campaign.

On Sept. 12 the dolls will move to Bloomingdale’s flagship New York City store for additional public viewing

until Oct. 9 when they will be sent to the charity auction winners. 

“We are positively delighted with the dolls–they are brilliant! The designers have done astounding work,” says Robert Tonner, chief executive officer and doll artist, the Tonner Doll Company. “Inventive, captivating and quite simply bewitching, this collection is unlike anything you have ever seen. These iconic dolls will leave you spellbound.”


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