Renewal will showcase Disney Princess, Frozen, Moana, Beauty and the Beast and a slate of additional properties throughout the region.
Disney Consumer Products and Interactive Media has renewed its agreement with Jakks Pacific for the merchandise rights for several of its properties across China.
The partnership will highlight more than 50 Disney properties, including Disney Princess, Frozen, Moana and Beauty and the Beast for large dolls; several properties for dress up, role play, costumes, masks and accessories; and a host of classic and new entertainment brands for Disney Tsum Tsum collectibles, action figures, ride-ons and wagons.
“We are delighted to renew and expand our relationship with Disney China. Jakks has strategically opened offices in Shanghai as well as in other areas of China, and over the years has grown to better support key licensing opportunities such as this agreement with Disney Consumer Products and Interactive Media,” says Stephen Berman, chairman and chief executive officer, Jakks Pacific. “The expansion has allowed us to open new distribution channels, sell direct to retail and focus on the rapid expansion of online sales to increase our footprint in this important and growing market.”