Curious What L.O.L. Surprise Has Planned in the U.K. and Eire? Find Out Inside

MGA Entertainment has partnered with RMS International for a line of consumer products inspired by its collectible toy line L.O.L Surprise, in the U.K and Eire.

License Global

May 17, 2018

Curious What L.O.L. Surprise Has Planned in the U.K. and Eire? Find Out Inside

MGA Entertainment has partnered with RMS International for a line of consumer products inspired by its collectible toy line L.O.L Surprise, in the U.K and Eire.

The Point.1888, RMS International’s agent, brokered the deal.

Through the agreement, RMS International will launch a range of fashion accessories, sparkling art, crafts and novelty items inspired by the L.O.L Surprise! brand.

“We cannot wait to get our new collection into consumers’ hands. Our talented in-house design teams have worked hard to create a fantastically inspired range of products, ticking the box for all the elements that make L.O.L. Surprise! so unique. Each item has interactive or glitzy elements with secret and surprise features, completely in tune with the brand, which fans of the collectables will love,” says Jamie Lewis, head, licensing, RMS International.