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August 1, 2022
Creative Kids Group has partnered with the Little Tikes brand to bring a line of classic wooden toys to market.
"It's an honor for Creative Kids to be on this road with Little Tikes in introducing a new player in the wooden toy category," says Daniel DeLapa, chief marketing officer, Creative Kids. "We've worked hard to create interesting and dynamic toys and can't wait for them to be played with for years to come."
The partnership brings together teams from Creative Kids and Little Tikes, part of the MGA Entertainment family of brands, in collaboration on the conceptualization, production and market release. Together, more than 15 products are in the making, including, but not limited to:
Music play sets
Montessori-style toy sets
Creative Kids and Little Tikes will disrupt the norm with new options for Montessori and early learning by challenging the wood toy category with an expansive product line. Kids from six months to six years old will be able to engage, interact with and experience quality wooden toys that meet property standards and testing by both Creative Kids and Little Tikes.
"We can't wait to introduce our Little Tikes brand to new kids and parents through the wooden toy category and our partnership with Creative Kids Group," says Isaac Larian, founder and chief executive officer, MGA Entertainment. "The Little Tikes brand has stood for quality and high play value for more than 50 years, and we look forward to continuing that tradition with this great collaboration."
Product availability will begin this fall with a series of national retailers throughout the U.S., including Creativekids.com.
MGA Entertainment is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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