CreateOn is leaning into new markets of grown-ups, fans and collectors through a partnership with The Beatles. The deal was brokered by Sony Music’s Thread Shop, The Beatles North American licensing agent.

“During the last two years building CreateOn, we have taken note of the way generations interact together with our Magna-Tiles Structures,” says Steve Rosen, vice president, CreateOn. “From parents and grandparents building with kids, in many cases we have seen three generations playing with these products together. The Beatles connect generations through music and art, and our new partnership will not only give families an entirely new way to bring the iconic Beatles imagery to life and build together, but will also allow CreateOn to serve new markets of grown-ups and collectors.”

The Beatles Collection set by CreateOn will feature imagery from the Beatles era. With individual Magna-Tiles depicting album covers and images, individual tiles can be configured into multiple structures including the classic Yellow Submarine, the Sgt. Pepper’s Lonely Hearts Club Band drum, the Magical Mystery Tour Bus, the Abbey Road crosswalk, a record player and more.

The Beatles Collection Magna-Tiles Structures will be available in late May on CreateOn.com and The Beatles store on Amazon.com. The set is for fans aged three through adult. Along with licensing partnerships, CreateOn also has its own series of Magna-Tiles Structures sets and customizable photo sets under the MyMagna-Tiles brand name.