The Magna-Tiles sets highlight “Sesame Street” characters with multiple design variations for various types of construction play. CreateOn’s collection also includes curriculum guides designed to help educators leverage Magna-Tiles in the classroom.
The partnership brings to life three sets inspired by the series including:
- Color with Elmo, which helps teach children colors, shapes and STEAM skills;
- Counting with Cookie Monster, which helps children learn numbers and develop their counting skills; and
- “Sesame Street” School Bus, which helps children learn to build and count.
“During these uncertain times, play is such an important part of a child’s healthy development,” says Scott Chambers, senior vice president and general manager, North America media and licensing, Sesame Workshop. “We are pleased to collaborate with CreateOn to offer families a new way to build, learn, and engage with their
All three sets are available for purchase on the CreateOn website now. Color with Elmo sets will be coming to Barnes & Nobles stores and online in September as well.
“There is no other children’s brand in
epitomize the caliber of brands we choose to work with, but it’s a tremendous example of how iconic IP can come to life in innovative ways through our unique approach of turning Magna-Tiles into storytelling and building sets.”
The “Sesame Street” partnership adds to the growing line of licensing partners for CreateOn. This year, Joester Loria Groupinked a deal
with the company to bring the World of Eric Carle to Magna-Tiles.
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