Crayola: Unleashing Creativity

is as American as apple pie, with deep roots stretching back into the 1800s. Its name is so deeply ingrained, in fact, that it is almost impossible to think of crayon without envisioning

the brand’s

characteristic logo, shape and that iconic yellow and green box. 

By that same token, it’s difficult to separate the brand from its mission – to help parents and teachers raise creatively alive children – and from the

increasingly growing product inventory

that serve its goal.