Crayola: Unleashing Creativity

The world’s most trusted back-to-school brand is so much more than the crayons that bear its name. It’s a cultural institution that is as “creatively alive” as its mission proclaims, and as relevant today as it was more than 100 years ago.
Amanda Cioletti, Vice President, Content and Strategy
Amanda Cioletti

May 17, 2022



is as American as apple pie, with deep roots stretching back into the 1800s. Its name is so deeply ingrained, in fact, that it is almost impossible to think of crayon without envisioning

the brand’s

characteristic logo, shape and that iconic yellow and green box. 

By that same token, it’s difficult to separate the brand from its mission – to help parents and teachers raise creatively alive children – and from the

increasingly growing product inventory

that serve its goal.

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