The world’s most trusted back-to-school brand is so much more than the crayons that bear its name. It’s a cultural institution that is as “creatively alive” as its mission proclaims, and as relevant today as it was more than 100 years ago.

Amanda Cioletti, Vice President, Content and Strategy

May 17, 2022

1 Min Read

Check out the full story in the May issue, out now!

Crayola is as American as apple pie, with deep roots stretching back into the 1800s. Its name is so deeply ingrained, in fact, that it is almost impossible to think of crayon without envisioning the brand’s characteristic logo, shape and that iconic yellow and green box. 

By that same token, it’s difficult to separate the brand from its mission – to help parents and teachers raise creatively alive children – and from the increasingly growing product inventory that serve its goal.

Check out the full story in the May issue, out now!

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About the Author(s)

Amanda Cioletti

Vice President, Content and Strategy, Informa Markets Global Licensing Group

Amanda Cioletti is the Vice President, Content and Strategy, for Informa Markets' licensing group.

Cioletti has more than two decades of experience in the business of news and publishing, and 13+ years in the licensed consumer products/B2B content space, having spent a bulk of her career nurturing the License Global and Global Licensing Group at Informa brands.

When not writing, reading or researching the many verticals that encompass the wonderful world of licensing, Cioletti spends her time with her family and friends in the wilds of Colorado.

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