Crayola Teams to Create Dolls

Crayola has teamed up with Madame Alexander Doll Company to create a line of co-branded dolls.

April 6, 2018

Crayola Teams to Create Dolls

Crayola has teamed up with Madame Alexander Doll Company to create a line of co-branded dolls that allow girls to craft and draw, both on the dolls themselves and on a line of accessories.

The line will feature products for a range of age groups including toddlers, preschoolers and young girls that will launch across all tiers of retail this year across and on the Madame Alexander website.

"At Crayola, we are all about providing kids creative experiences through play," says Warren Schorr, vice president, licensing, Crayola. "We are thrilled to partner with Madame Alexander and provide children the opportunity to explore self expression through color."

The Madame Alexander Doll Company will showcase the Crayola doll line at New York Toy Fair this weekend.

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