The line will feature products for a range of age groups including toddlers, preschoolers and young girls that will launch across all tiers of retail this year across and on the Madame Alexander website.
"At Crayola, we are all about providing kids creative experiences through play," says Warren Schorr, vice president, licensing, Crayola. "We are thrilled to partner with Madame Alexander and provide children the opportunity to explore self expression through color."
The Madame Alexander Doll Company will showcase the Crayola doll line at New York Toy Fair this weekend.
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