A color-changing bear and accessories are included in the launch.

License Global

April 21, 2021

1 Min Read
crayolabear.png

Build-A-Bear Workshop and Crayola have teamed up for a Crayola Teddy and the new Crayola collection. The Crayola and Build-A-Bear Workshop collection has launched online and arrives in stores in the U.S., U.K., Canada, Ireland and Australia.

“We are so thrilled to partner with Crayola on this fun, new collection,” says SiSi Beltrán Martí, vice president marketing, Build-A-Bear Workshop. “This bright bear with color-changing paw pads is a great way to encourage and celebrate artistic play. With colorful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity.”

The Crayola Teddy has rainbow-striped fur, and a pattern is revealed on the bear’s paws when activated with water. The range’s accessories, including a rainbow-painting apron, matching hat and costumes also contain the water-reveal feature.

“At Crayola, inspiring creativity through color and self-expression is in our DNA,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We are excited to team up with Build-A-Bear Workshop, a brand whose mission aligns so well with ours, to encourage children creatively and colorfully express themselves.”

Read more about:

Build a BearCrayola

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like