Crayola Debuts Build-A-Bear Collection

“We are so thrilled to partner with Crayola on this fun, new collection,” says SiSi Beltrán Martí, vice president marketing, Build-A-Bear Workshop. “This bright bear with color-changing paw pads is a great way to encourage and celebrate artistic play. With colorful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity.”

The Crayola Teddy has rainbow-striped fur, and a pattern is revealed on the bear’s paws when activated with water. The range’s accessories, including a rainbow-painting apron, matching hat and costumes also contain the water-reveal feature.

“At Crayola, inspiring creativity through color and self-expression is in our DNA,” says Warren Schorr, vice president, business development and global