Crayola Debuts Build-A-Bear Collection

A color-changing bear and accessories are included in the launch.
License Global

April 21, 2021

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Build-A-Bear Workshop and Crayola have teamed up for a Crayola Teddy and the new Crayola collection. The Crayola and Build-A-Bear Workshop collection has launched online and arrives in stores in the U.S., U.K., Canada, Ireland and Australia.

“We are so thrilled to partner with Crayola on this fun, new collection,” says SiSi Beltrán Martí, vice president marketing, Build-A-Bear Workshop. “This bright bear with color-changing paw pads is a great way to encourage and celebrate artistic play. With colorful clothing and fun accessories, this collection is sure to inspire every child’s imagination and creativity.”

The Crayola Teddy has rainbow-striped fur, and a pattern is revealed on the bear’s paws when activated with water. The range’s accessories, including a rainbow-painting apron, matching hat and costumes also contain the water-reveal feature.

“At Crayola, inspiring creativity through color and self-expression is in our DNA,” says Warren Schorr, vice president, business development and global

licensing, Crayola. “We are excited to team up with Build-A-Bear Workshop, a brand whose mission aligns so well with ours, to encourage children creatively and colorfully express themselves.”

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