Crayola, Burger King Drive-Thru New Partnership

Crayola and Burger King have partnered for a series of kids’ meal toys.
License Global

June 1, 2020

BK_20_Crayola_US-image (2) (2).png

Crayola and have joined forces with Burger King for a range of toys for the restaurant chain’s kids’ meals.

New toys will be available with the purchase of a King JR. kids’ meal at participating Burger King restaurants. Each premium toy will feature a reusable two-ounce packet of Crayola dough and an interactive plastic toy that will double as a storage solution. Toys were designed around a “wild animal” theme and can be used to roll, emboss or cut the moldable dough, available in six different colors.

In addition to the premium toys, marketing support for the program will include in-restaurant signage, outdoor posters and window clings, a menu decal, digital marketing and international TV support. The program is scheduled to run through Jul. 5.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.