Crayola and have joined forces with Burger King for a range of toys for the restaurant chain’s kids’ meals.
New toys will be available with the purchase of a King JR. kids’ meal at participating Burger King restaurants. Each premium toy will feature a reusable two-ounce packet of Crayola dough and an interactive plastic toy that will double as a storage solution. Toys were designed around a “wild animal” theme and can be used to roll, emboss or cut the moldable dough, available in six different colors.
In addition to the premium toys, marketing support for the program will include in-restaurant signage, outdoor posters and window clings, a menu decal, digital marketing and international TV support. The program is scheduled to run through Jul. 5.