Crayola and Dan Dee Announce Licensing Partnership

New line will feature Crayola’s washable products.

February 16, 2023

Crayola and DanDee logos, respectively.Crayola

Dan Dee and Crayola announced a new multi-year licensing agreement.

The licensing agreement includes various plush, décor and other product categories including a Color Me, washable feature which will utilize

Crayola

Washable markers and washable fabric.

Dan Dee

has developed a line of Crayola products which are available now and will be on display at upcoming trade shows. The agreement will include the territories of EMEA, Australia and New Zealand, with more announcements to come about an expanded licensing partnership between the two companies covering other territories and product categories.

“As we expand our licensing portfolio, it is a pleasure to welcome Dan Dee to the Crayola family as one of the biggest Plush design and manufacturing brands in the world,” says Rob Spindley, licensing director, EMEA, Crayola. “Their extensive knowledge of this category and experienced design team have proved to be extremely valuable in the development and execution of the new Crayola ‘Color Me

Plush’ range. Our primary goal at Crayola is to inspire creatively alive children, and with this new product range, we’re giving children new ways to express themselves and celebrate their individuality as often as they like!”

“We are extremely delighted and honored to be partnering with Crayola,” says Mark Matheny, head, licensing, Dan Dee. “This agreement will showcase our creativity and outstanding product development capabilities. We will continue to drive Crayola’s brand message with trusted products that are authentic, innovative, fun and encourage creativity and imagination.”