The licensing agreement includes various plush, décor and other product categories including a Color Me, washable feature which will utilize
Washable markers and washable fabric.
has developed a line of Crayola products which are available now and will be on display at upcoming trade shows. The agreement will include the territories of EMEA, Australia and New Zealand, with more announcements to come about an expanded licensing partnership between the two companies covering other territories and product categories.
“As we expand our licensing portfolio, it is a pleasure to welcome Dan Dee to the Crayola family as one of the biggest Plush design and manufacturing brands in the world,” says Rob Spindley, licensing director, EMEA, Crayola. “Their extensive knowledge of this category and experienced design team have proved to be extremely valuable in the development and execution of the new Crayola ‘Color Me
“We are extremely delighted and honored to be partnering with Crayola,” says Mark Matheny, head, licensing, Dan Dee. “This agreement will showcase our creativity and outstanding product development capabilities. We will continue to drive Crayola’s brand message with trusted products that are authentic, innovative, fun and encourage creativity and imagination.”
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