CPLG to Rep UglyDolls in Europe

EUROPE–STX Entertainment and White Space Entertainment have appointed CPLG to serve as the licensing agent for its UglyDolls franchise in EMEA region, excluding the Nordics and CEE.

License Global

April 11, 2018

Under the terms of the agreement, CPLG will develop a regional licensing program for UglyDolls brand, with an initial focus on apparel, accessories and gifting for young adults and children.

“I’ve worked with CPLG in the past to build comprehensive consumer products programs, and when it came down to choosing a licensing agent in Europe, they were my first call,” says Stephanie Sperber, chief executive officer, White Space. “I look forward to working with CPLG to build UglyDolls into a massive franchise.”

Most recently, White Space tapped Hasbro to serve as the brand’s master global toy licensee. STX Entertainment is also planning to expand the brand to the big screen in 2019 with a feature-length animated movie.

“We are delighted to be working with Stephanie, her team and STX Entertainment on UglyDolls,” says Steve Manners, executive vice president, CPLG. “We love the history and message of the brand, which is so relevant today. The movie will elevate the franchise to a new level, and we

anticipate announcing market-leading licensees across Europe very soon.”