Cloudco Entertainment Adds New Licensees for Care Bears

Care Bears extends the reach of the brand with new partnerships in apparel, accessories and more.

License Global

June 3, 2024

2 Min Read
Cloudco Entertainment logo
Cloudco Entertainment logoCloudco Entertainment

Cloudco Entertainment, owner of the Care Bears brand, has announced new partnerships that will extend the brand’s reach and message of sharing and caring.

New collaborations have been announced across multiple categories. For fashion-forward fans, partnerships with Jacmel and Hybrid bring an innovative range of Care Bears apparel and accessories. In addition, Accutime is set to launch a stylish collection of timepieces and accessories, while Accessory Innovations, Fast Forward, Pan Oceanic and Sun-Staches will provide bags, backpacks, sunglasses and headwear. Spirit Jersey rounds out the apparel offerings with exclusive designs that capture the essence of Care Bears cheer.

In the realm of toys, activities and stationery, Cloudco has partnered with Horizon, Prime Party and tonies, offering creative toys and party supplies and immersive audio storytelling devices that bring Care Bears stories to life.

Home goods expansion includes offerings from Pop Creations, featuring decorative items and furnishings. For the smallest fans, Birdie Bean and Posh Peanut have introduced a line of infant wear with Birdie Bean also offering bedding.

On the hardlines and collectibles front, Cloudco is working with Naftos and Frozen Culture to create exclusive collectibles and merchandise. Meanwhile, the consumables category is getting a boost from Primary Colors, offering an array of edible treats.

Related:Cloudco Entertainment: It's Care Bears Season

“For more than 40 years, the Care Bears have brought joy to generations, and we’re excited to see the brand reach new heights with these fantastic product partnerships,” says Robert Prinzo, head, global licensing, Cloudco Entertainment. “Their enduring appeal is a testament to the Care Bears’ timeless magic. We look forward to bringing even more smiles to our fans in North America.”

“We’re all about bringing joy and creating connections, making sure the Care Bears stay right at the heart of pop culture,” says Kristeen Tibbits, head, marketing, Cloudco Entertainment. “Our dynamic partnerships are key in delivering fresh, exciting experiences and products to our multi-generational fanbase. Each Care Bear, from Funshine Bear with his sunny smile to Cheer Bear and her bright rainbow, brings unique strengths. When they come together for the ‘Care Bear Stare,’ they unleash a wave of kindness and positivity that fans around the world love to share. This powerful display of unity isn’t just fun – it’s impactful, tripling our engagement with a smart, social-first strategy. So, stay tuned. We’ve got loads of new adventures coming up in the magical world of Care-a-Lot, as we continue to spread sharing, caring and togetherness.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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