Precious Tales will develop a range of pet toys and accessories for brands including Original Frisbee, SuperBall, Hula Hoop and Trac-Ball.
Wham-O’s licensing agents, Out Of The Box and Synchronicity, brokered the deal.
“Finding the right partner who shared our vision for Wham-O Pets was the key to our launching the brand. Precious Tails has quickly proven to be that partner,” said Kyle Aguilar, chief executive officer, Wham-O. “For more than 50 years our pets have shared the Wham-O brand of toys with their families. Now our pets can have their own Wham-O toys and accessories.”
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