April 6, 2018
According to 2013 year-end retail sales data compiled by The NPD Group, retail dollar sales of toys experienced a decline of 1 percent when compared to 2012.
Licensed toys, which experienced an increase of 3 percent in 2013, represented 31 percent of total industry sales, comparable to the 2012 level. Disney had three of the top five absolute dollar growth properties including Doc McStuffins, Sofia the First and Disney's Planes. Nickelodeon's Teenage Mutant Ninja Turtles and LEGO's Legends of Chima both claimed spots in the top five growth properties.
The beauty of the toy business is how kids' imaginations are captured by relative newcomers such as Sofia the First and Doc McStuffins, by rejuvenated properties such as TMNT and through stalwarts such as Barbie, Nerf and LEGO.
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