CBS GreenLights Collectibles Deal RenewalCBS GreenLights Collectibles Deal Renewal
Along with the license renewal, the brand has expanded retail into Target.
March 13, 2020
CBS and Indiana-based GreenLight Collectibles have renewed their licensing agreement, a partnership that will extend through 2022.
Under the partnership, the two brands will work together to add to GreenLight’s Hollywood product lines with die-cast vehicles, each inspired by TV and film IP such as “Beverly Hills 90210,” “Taxi,” “Dexter,” “Numb3rs,” “The Brady Bunch” and “The Mod Squad.” Returning properties from the CBS portfolio such as “The Andy Griffith Show,” “NCIS,” “MacGyver,” “NCIS: Los Angeles,” “Mork & Mindy,” “NCIS: New Orleans” and “Cheers” will also be part of the collectibles lineup.
“CBS has been a great partner to work with, and GreenLight is excited to have extended this relationship along with adding classic properties such as ‘The Brady Bunch,’ ‘Beverly Hills 90210’ and ‘Taxi’ to name a few,” Cale Hotton, director, licensing and product development, GreenLight told ToyBook.
The new products will debut later this year in 1:64-scale for the GreenLight Hollywood series, along with the 1:18-scale GMP, Hollywood and Artisan series.
A retail partnership with Target was also revealed alongside this deal. Select locations will begin carrying the Hollywood collection, along with other GreenLight product lines, beginning March 15.
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