CBS GreenLights Collectibles Deal Renewal

Along with the license renewal, the brand has expanded retail into Target.

License Global

March 13, 2020

1 Min Read

CBS and Indiana-based GreenLight Collectibles have renewed their licensing agreement, a partnership that will extend through 2022.

Under the partnership, the two brands will work together to add to GreenLight’s Hollywood product lines with die-cast vehicles, each inspired by TV and film IP such as “Beverly Hills 90210,” “Taxi,” “Dexter,” “Numb3rs,” “The Brady Bunch” and “The Mod Squad.” Returning properties from the CBS portfolio such as “The Andy Griffith Show,” “NCIS,” “MacGyver,” “NCIS: Los Angeles,” “Mork & Mindy,” “NCIS: New Orleans” and “Cheers” will also be part of the collectibles lineup.

“CBS has been a great partner to work with, and GreenLight is excited to have extended this relationship along with adding classic properties such as ‘The Brady Bunch,’ ‘Beverly Hills 90210’ and ‘Taxi’ to name a few,” Cale Hotton, director, licensing and product development, GreenLight told ToyBook.

The new products will debut later this year in 1:64-scale for the GreenLight Hollywood series, along with the 1:18-scale GMP, Hollywood and Artisan series.

A retail partnership with Target was also revealed alongside this deal. Select locations will begin carrying the Hollywood collection, along with other GreenLight product lines, beginning March 15.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like