Cartwheel Kids Acquires Smart Toy

Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products. 

April 6, 2018

Cartwheel Kids Acquires Smart Toy

Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products. Terms of the deal have not been disclosed.

The Smart Toy acquisition is in line with Cartwheel Kids’ strategy to expand its product portfolio into new categories that deliver meaningful play experiences to children, according to Sunny Lauridsen, senior vice president of sales and marketing, Cartwheel Kids.

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