Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.

April 6, 2018

1 Min Read

Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products. Terms of the deal have not been disclosed.

The Smart Toy acquisition is in line with Cartwheel Kids’ strategy to expand its product portfolio into new categories that deliver meaningful play experiences to children, according to Sunny Lauridsen, senior vice president of sales and marketing, Cartwheel Kids.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like