Cartoon Saloon, Asmodee to Develop Game Based on Irish Folklore Trilogy

New kids’ game featuring “WolfWalkers,” “Song of the Sea” and “The Secret of Kells” as part of successful “Unlock” game series.

License Global

June 6, 2023

Irish Triology imageryCartoon Saloon

Cartoon Saloon

has announced a development deal with game publisher,

Asmodee

, to create a new game for kids based on its Irish Folklore Trilogy, including “WolfWalkers,” “Song of the Sea” and “The Secret of Kells.”

The new Irish Folklore Trilogy game will be developed under Asmodee’s “Unlock!” game series’ “Unlock! Kids,” which debuted last year for young players and their families to test their problem-solving skills in a series of escape games. This game comes with three stories that feature two adventures each. Unlike previous “Unlock!” games, this game does not require an app to play and comes with a tutorial to help beginners pick up the mechanics. The game will be distributed through Asmodee’s global distribution network with additional details to be announced soon.

“We are thrilled to partner with Asmodee to expand the amazing worlds explored in our Irish Folklore Trilogy into a truly immersive gaming experience for kids and families,” says Brian Tyrrell, general manager, Cartoon Saloon

Brand Development. “With broad global awareness and demand from fans for more ways to engage with their favorite stories and characters, we are excited to work with our new partners to create fresh, engaging and immersive experiences. We’re looking forward to attending Licensing Expo to continue to build the retail offering, and in particular, we are looking to develop new categories, including games, apps, apparel, homewares and more.”

Since announcing the debut of the Irish Folklore Trilogy brand nearly two years ago, Cartoon Saloon Brand Development continues to build the brand with licensing partners and at retail. Current partners include the recently announced GreenRe for a line of sustainable stationery products with distribution across North America, the U.K. and Northern Ireland, Australia and New Zealand; Snuggly Figs for an eco-friendly and socially responsible children’s clothing line made of bamboo for North America; Value Add Games for an educational boardgame for the European Union and Little Brown Books for Young Readers (graphic novels – global); Xist Publishing (beginner books – global); Pinfinity (AR enamel pin sets – global) and Gallery Nucleus (pin sets) as well as Trends International for posters in North America. Last year a special-edition Blu-ray box set of the three films also debuted in North America with partners, GKids and Shout Factory, and with Studio Canal Home Entertainment for Ireland and the U.K. and Child Film/MidShip in Japan. The box set will launch in Japan in the summer. A special-edition trilogy range of apparel and mugs are available exclusively online at Storecartoonsaloon.com/ with a number of other Trilogy-branded product licenses under discussion.