Cartamundi Goes All In with United States Playing Cards Deal

Cartamundi has announced the acquisition of The United States Playing Card Company.
License Global

December 31, 2019

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The Belgian privately-owned group Cartamundi has announced the completion of the acquisition of The United States Playing Card Company.

This acquisition marks the addition of the Bicycle, Bee, Hoyle and Fournier brands to the Cartamundi playing cards portfolio and is in line with Cartamundi’s strategy to strengthen its role as a key player in the global entertainment industry.

“This is an exciting time for Cartamundi,” says Stefaan Merckx, chief executive officer, Cartamundi. “The addition of USPC immediately allows us to take advantage of growing playing card sales in the U.S. USPC’s leading position in Spain is highly complementary with Cartamundi’s European footprint and fits perfectly in our plans for strategic growth.”

This year marks the 50th anniversary for Cartamundi, while Fournier celebrates its 150th anniversary. In 2020, the Bicycle brand will mark 135 years as the most widely used consumer card brand as well.

“Our commitment to delighting consumers, cardists, magicians and casino

players with world-class quality remains our mission,” adds Michael Slaughter, chief executive officer, United States Playing Card Company.

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