This acquisition marks the addition of the Bicycle, Bee, Hoyle and Fournier brands to the Cartamundi playing cards portfolio and is in line with Cartamundi’s strategy to strengthen its role as a key player in the global entertainment industry.
“This is an exciting time for Cartamundi,” says Stefaan Merckx, chief executive officer, Cartamundi. “The addition of USPC immediately allows us to take advantage of growing playing card sales in the U.S. USPC’s leading position in Spain is highly complementary with Cartamundi’s European footprint and fits perfectly in our plans for strategic growth.”
This year marks the 50th anniversary for Cartamundi, while Fournier celebrates its 150th anniversary. In 2020, the Bicycle brand will mark 135 years as the most widely used consumer card brand as well.
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