Cars Neon Races into Target

Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.

The Cars Neon line gives character vehicles from the Disney?Pixar Cars a sleek makeover with metallic and neon deco customizations.

Available exclusively at Target for a limited time, the cross-category collection is available now and includes apparel, toys, consumables and books from licensees including Mattel, Northwest and Global Design Concepts.

Highlights of the range include Mattel’s Cars Neon Racers diecast car collection and track set.