Carlin West Agency to Rep MomijiCarlin West Agency to Rep Momiji

The agency will help Momiji expand to new categories.

License Global

January 15, 2025

2 Min Read
Momiji Dolls
Momiji DollsCWA

Carlin West Agency (CWA) will represent Momiji, one of the gift industry's most beloved collectible brands, in all categories worldwide.  

Momiji is the iconic U.K.-based collectible gift brand known for its dolls celebrating friendship, individuality, and storytelling. It is ready to expand into new categories, including toys, publishing, apparel, accessories, games, animation and more. 

Through collaborations, contests, limited editions and storytelling, Momiji has cultivated a global community of collectors who embrace its playful, hopeful ethos, with the website LoveMomiji.com acting as the central hub for this creative activity. 

"Partnering with CWA opens an exciting new chapter for Momiji," says Cameron Read, co-founder and managing director, Momiji. "With their unparalleled expertise in licensing and a deep appreciation for what makes Momiji truly unique, we're confident this collaboration will elevate our brand to new heights. Together, we'll craft innovative partnerships that bring Momiji's charm and creativity to life in bold, unexpected ways." 

"Momiji has cultivated a vibrant global community of collectors who connect through contests, exclusive editions, and the stories they share," says Carlin West, chief executive officer, CWA. "We're thrilled to build on their incredible legacy of uniting people through playful, stylish, and meaningful designs. With its unique charm and limitless appeal, Momiji is poised to inspire a new generation while unlocking endless opportunities for innovative licensing partnerships." 

Related:Hasbro Launches My Little Pony Fashion Collection with Hot Topic

Momiji has made its mark in some of the world's most prestigious stores, from Selfridges in London, the Museum of Modern Art in New York City, David Jones in Australia and La Rinascente in Italy. Its unique blend of playful design and heartfelt storytelling has made it a favorite among collectors and kidult fans. Momiji unites a global community with its cute characters. Over the years, Momiji has collaborated with coveted brands such as Hello Kitty, Pop Mart, Marks & Spencer, The School of Life, John Lewis, Selfridges and Boots.  

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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