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March 6, 2021
In time for Women's History Month, recording artist Cardi B has announced the debut of a limited edition fashion doll alongside Real Women Are, a new doll brand. Cardi B inspired and created the doll in her likeness.
The collaboration is Cardi B's first foray into the toy category, as she provided inspiration, led creative direction and was an integral part of the production process.
"As everyone knows, I'm a mom," says Cardi B. "And today, more than ever, it's important to me to give my daughter inspiration and badass women to look up to. Working with Real Women Are is a chance for me to provide my daughter and other little girls something that looks like them to play with to inspire them. We're in the White House now, but we're still so far behind in other places. Representation matters."
Backed by NECA, the Real Women Are brand is majority-owned and run by women of color and the influential women who inspire the dolls themselves called the Real Women Alliance. The brand and the Real Women Alliance's goal is to provide dolls that celebrate powerful women and champion authenticity.
"What makes Real Women Are special is that young girls of color are a priority to the doll brand," says Cardi B. "We want them to know that they are special. That they are worthy of having a toy that looks like them. We're not building Real Women Areas an afterthought or something to check off a box. Creating a doll that is a mirror of our daughters, nieces and granddaughters is at our very core."
Fans and collectors will need to provide their email address at www.realwomenare.com to reserve a doll for purchase. The waitlist will only be accepting orders for 72 hours. Fans and collectors who have reserved the doll will be guaranteed a doll for sale in July. The doll retails for $35 and will be available at www.RealWomenAre.com.
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