April 6, 2018
Michael Polis of Atomic Toybox invests in classic superhero property.
Captain Action first burst onto the scene in the ‘60s, but has been enjoying a resurgence with new comics, apparel and collectibles in recent years. The new toy line, manufactured by Round 2 in a co-licensing effort with Marvel Entertainment, was sold in Toys ‘R’ Us, online and comic shops domestically. Medi Com Toy also recently released a limited-edition Ultra Man costume in international markets, and Captain Action Enterprises is planning new entertainment and licensing initiatives for the brand across multiple media platforms.
Polis, through his company Atomic Toybox Entertainment, has invested in the property along with co-founders Ed Catto and Joe Ahearn as a vehicle for entertainment including television and other media.
Polis is best known for his expertise in creating content and strategies
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