Burger King Celebrates Inclusion with Barbie and Hot Wheels Toys

Burger King has partnered with Mattel on new, limited-edition Barbie and Hot Wheels toys. At participating international restaurants and in the U.S., King Jr. Meals feature a new collection of diverse Barbie premium dolls and classic Hot Wheels vehicles, while supplies last. 

Barbie is one of the most diverse doll lines on the market, offering fans a variety of skin tones, eye colors, hair textures, body types and fashions to choose from. Hot Wheels is one of the leading vehicle franchises, representing and uniting all segments of car culture for fans all ages. 

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“We are very proud to partner with Mattel to recognize individual expression and celebrate diversity and inclusion,” says Sabrina Ferretti, vice president, head, Burger King International Marketing. “We hope that the new diverse collection will inspire our guests.”  

The toys include 12 Barbie figurines featuring a range of body types as well as three different skin tones and multiple fashions. Three classic Hot Wheels cars in various colors are also included.