Shopkins collectibles that are inspired by items from aisles in the grocery store and come with shopping bags and baskets.
The brand is already popular in Australia, the U.S. and the U.K, and has a strong social media presence. Bulldog plans to tap into this popularity for the brand's licensing program by targeting sectors including back-to-school, publishing, apparel and plush.
“Shopkins is a massive opportunity for the U.K. licensing market,” says Rob Corney, managing director, Bulldog. “It has massive support from toy partner Flair, extremely strong characterization from Moose and a licensing program that will be growing very quickly based on the reaction we had at Brand Licensing Europe. All of the partners involved have a pedigree in delivering brands from the collectible world that offer huge commercial opportunities and longevity.”
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